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True West Gallery Owners Craig Allen and Lisa Sheridan launched their eponymous jewelry collection in 2020, their fourth year in business running True West Gallery - one of Santa Fe's most sought-after galleries in Native American jewelry and art. 

The collection was brought to life by Craig and Lisa as a way to offer innovative, limited-edition designs in collaboration with a selection of the current Native American jewelry artists the gallery hosts. Part of True West's company mission is to acknowledge the work of talented, Native American jewelry artists and promote their work through the self-named collection. 
To date, artist partnerships for the True West Jewelry Collection have featured designs by designers John Paul Rangel, Monty Claw and Cheryl Arviso. The joint endeavor has resulted in a collection of 35 pieces featuring earrings, necklaces, cuffs, pendants, and rings. 

The next collaborative collection is due to be released in 2022.